An Essay Topic For TOEFL For You

An Essay Topic For TOEFL For YouOut of all the essay topics for toefl 2020, I found the topic on The Career Opportunities in India an interesting one. It brings together two of my favorite things: learning and traveling. I have always been enamored with India because it is a place that holds many wonderful cultural differences from countries that are much closer to me. Traveling around the country has also always been a great way to learn about the people and the cultures, and the learning experience is always a fun one.When writing my essay for the next TOEFL exam, I realized that while writing a personal essay I wanted to take a more exciting approach. Of course, I wanted to demonstrate how much I am passionate about studying and how much I enjoy learning about other cultures. But I also needed to make sure that the essay wasn't too lengthy or boring.I decided to do a bit of research and found that the subject I chose, The Career Opportunities in India, would fit the bill. It was n ot too long and required only a few factual statements that I could recall, and it had a variety of locations. This article is based on my experience on TOEFL in order to show how I used the information that I learned on TOEFL as a platform to create an interesting essay topic for TOEFL 2020.Most people do not appreciate the fact that when they write about a topic that is too broad or makes generalizations, it makes the essay topics for TOEFL very boring. Instead, when writing an essay, you must put yourself in the shoes of the person reading the essay. If you believe that you are going to be successful in your chosen career, then you need to bring that into the essay.The Career Opportunities in India article tells the story of five different people who chose to pursue a career in the field of health care. Each of them describes what kind of challenges they faced when making the decision to join a career in the health care industry. Some of the themes are varied. For example, one pe rson describes how a doctor had to travel a great distance just to reach a hospital because they did not have public transportation, another points out that the people she works with are on the very same job and have faced challenges because of the government shutdown, and yet another describes her own experiences that relate to the issue of drug abuse.Using these themes as the essay topics for TOEFL was really effective. I felt that by connecting the reader with the information, I helped them to understand the issues that led to the career choices made by the five people that I discussed in the essay.The Career Opportunities in India essay was not the most enjoyable one to write for TOEFL, but it was definitely one of the most effective. My readers appreciated that I made a connection between the things that were on their minds and the career choices that they wanted to make. As long as you remember to think about your audience and communicate your ideas in a clear and simple manne r, the rest will follow.

Analysis Of The Book The Cold Blood - 2963 Words

Yasmine Shaaban AP Junior English August 1st, 2014 1). Usually when two people’s point of views are depicted in a story, the books are separated to help the reader understand which character is thinking or saying what. In these two books, the points of view from different people is a reoccurring theme among the pages. In A Thousand Splendid Suns, points of view from two afghan women are portrayed. At first, the story of one woman is told, then the book is separated into a different part telling the story of the other woman. When the stories become associated with one another, the book is separated once again into a different part, telling their stories together, but with chapters separating their points of view on the shared story.†¦show more content†¦Mariam goes on and gets married to the man, Rasheed, and the couple start their life together. The story then is separated into another part which tells Laila’s story before life with Mariam and Rasheed. Living a life with loving parents and two unfamili ar brave brothers fighting for their country, Laila’s childhood was nothing short of perfect, despite all the controversy going on in the country around her. She had two best girl friends, went to school, lived in a great community, was strikingly beautiful, and had one special friend named Tariq. Unfortunately, both of her brothers who were at war, were suddenly killed, causing her mother to go into a deep depression. The revolution in the country just kept getting worse and worse, and soon all of Laila’s friends and neighbors were leaving the country, including Tariq, whom she found a sudden love interest in shortly before he left. Laila’s mother refused to leave and put her family’s lives at risk until justice was received for her deceased sons. After a lot of convincing from Laila’s father, her mother agreed to move to safer territory. On the day of moving out, a bomb hit Laila’s household and killed both of her parents instantly. Luckil y, or not so lucky enough, Laila was outside of the house and was kept alive with one deaf ear and a few bumps and bruises. She was

A Brief Note On Journalism And The Law - 1087 Words

Journalism and the Law Journalism and its practices have been around since the 1700s back in England, where the first ‘pamphlet’ met the requirements of a newspaper. As time changes, rules and laws have been created to protect both: journalists behind a story, and any other people involved in the story. However, even with the changes that come with time, one thing that every journalist must have as their ultimate goal is to inform the people with objectivity. Laws vary from country to country, and even state by state. I will discuss some laws that apply specifically to journalists in the United States, and I will make note if these rules differ even by state. FEDERAL LAWS THAT AFFECT THE AVAILABILITY OF INFORMATION 1) FERPA- Family Educational Rights and Privacy Act: is a 1974 law and protects the privacy of student education records as well as requires schools to obtain a student’s consent, or a parent/legal guardian’s consent if the student is a minor, prior to disclosing any information. Journalists believe this law is vague, and the schools are misinterpreting the way it was supposed to be carried out. For instance, reporters say that even simple open requests such as lunch menus, graduation honors, and athletic travel records are being kept secret. As journalists we should know that FERPA: A. Only applies if the information in the document is completely confidential in the first place. B. Does not apply if the the records were created for law enforcementShow MoreRelatedSocial Media and the Law1571 Words   |  7 Pages New media calls for new laws and precedents, and social media has been no exception. 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Although the testimony of individualsRead More The Fiction and Journalism of Charles Dickens4554 Words   |  19 PagesThe Fiction and Journalism of Charles Dickens Readers of Charles Dickens journalism will recognize many of the authors themes as common to his novels. Certainly, Dickens addresses his fascination with the criminal underground, his sympathy for the poor, especially children, and his interest in the penal system in both his novels and his essays.   The two genres allow the author to address these matters with different approaches, though with similar ends in mind. Two key differences existRead MoreMedia Ethics and Hidden Cameras5346 Words   |  22 Pagesmid-2000, at age 68, he was sentenced to six years in prison but was released on parole in September 2003. In June 2002, the UK’s Sunday Mirror featured grainy images purporting to be a gay liaison and drug use in an English hotel room. The party of note was world-renowned Olympic eventer, Mark Todd. The material gleaned from hidden recording equipment was passed on to the newspaper by a 24-year old male prostitute who added that Todd talked about other sexual indiscretions and outwitting drug-testingRead MoreEssay on The Mischlinge: The Forgotten Victims of The Holocaust2506 Words   |  11 Pagesor â€Å"hybrid† status faced extensive persecution and alienation within German society and found themselves in the crosshairs of a rampant National Socialist racial ideology. Controversially, these people proved somewhat difficult to define under Nazi law that sought to cleave the Volk from the primarily Jewish â€Å"other†, and as the mechanization toward Hitler’s â€Å"Final Solution† the Mischlinge faced probable annihilation. The somewhat neglected statu s of Mischlinge necessitates a refocusing on German racializationRead MoreMy Experience At The University Of Iowa2795 Words   |  12 Pagesmy story for as long as I can remember. 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You know how youRead MoreElectronic Media vs Print (Thesis Paper)13276 Words   |  54 Pages.†¦Ã¢â‚¬ ¦.26 Negative Effects of Electronic Media†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....30 Attitudes Towards Electronic and Print Media†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦32 Newspapers: Top Dog to Under Dog†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦37 Origins of Newspapers†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦37 Personal Journalism: When Newspapers Shaped Public Opinion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦39 Downward Spiral of Newspapers†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦40 Conformity to Change - Newspapers: The â€Å"Comeback Kid†Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦43 Newspapers Adjusts†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦..46 Newspapers Online†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreThe American Of Western Communities1946 Words   |  8 Pageshad money and owned the first African American hotel in Los Angeles called â€Å"Somerville Hotel. During the war Almena Davis was the editor. She was a very vocal critic of the other black press publications. She won the Wendell Willkie Awardc for Journalism. Historian Lee Finkle argued that white southern liberals created the award, in order to control black press. Finkle claims that Davis joining the Westbrook Pegler is proof? Davis denies such claims and denounces it as â€Å"nauseating†. Theme: NewspaperRead MoreBusiness Journalism in India26104 Words   |  105 PagesBusiness and Magazine Journalism (combination of Niche I and II) 1 Growing importance of business journalism, a brief history (2) 2 The structure of financial management in the country starting with the Finance Minister, (5) rest of the bureaucracy, RBI governor, Planning Commission, SEBI, Banking sector 3 The Budget preparation and presentation, factors influencing the annual budget, role of (5) subsidies and foreign exchange reserves 4 Companies, balance sheets, AGMs window dressingRead MoreEssay on Role of Media in Political Campaigns1933 Words   |  8 Pagesof the telecommunications industry and led to the development of cable networks. By the 1990s, most American households had access to over 30 channels of cable television, which represented much broader viewpoints in politics. Changes in American laws and the advancement of technology transformed the media in the 1980s and 1990s. As a result, the amount of public discourse has increased. These changes have presented opportunities for our political leaders to voice their campaign policies to the

Spousal Violence Essay Research Paper Violence against free essay sample

Spousal Violence Essay, Research Paper Violence against household members is something adult females do at least every bit frequently as work forces. There are tonss of solid scientific surveies that reveal in a startlingly different image of household force than what we normally see in the media. For case, Murray Straus, a sociologist and co-director for the Family Research Laboratory at the University of New Hampshire gave some statistics that blew my head off. He concluded stating that adult females were three times more likely than work forces to utilize arms in bridal force. He besides said that adult females hit their male kids more than they hit their female kids and adult females commit 52 per centum of bridal violent deaths and are convicted of 41 per centum of spousal slayings. There are besides some deceptive statistics about household force. One, work forces do non normally report their violent married womans to patrol, because they have excessively much pride. Two is that kids do non normally report their violent female parents to the constabulary. A ground why we do non see many adult females get reported is because the media does non promote work forces to describe the offense. Womans are the 1s who are encouraged to describe the bridal force by infinite media reminders. The media ever portray the adult female to be the victim and the male to be the culprit. Work force and kids may non describe when a adult female injures them, but the dead organic structures of the work forces and kids who are the victims of violent adult females are normally reported. There is much confusion about whom to believe in the argument about bridal force. On one side we have the adult females? s womens rightist groups whom rely on jurisprudence enforcement statistics. On the other side we have societal scientist who rely on scientifically structured surveies, which do non acquire any media attending. America? s imperativeness is more concerned with the political rightness than scientific truth. That is why our society is so screwed up now, because of the media. It is of import to observe that there have been the same sort of surveies done in many states. There is cross-cultural confirmation that adult females are more violent than work forces in household scenes. When behaviour has cross-cultural confirmation it means that it is portion of human nature instead than a consequence of cultural conditioning. Females are most frequently the culprits in bridal force in all civilizations that have been studied to day of the month. That leads many professionals to reason that there is something biological about violent females in household state of affairss. Women see the place as their district. Like many other species on the planet, we human will disregard size difference when we experience struggle in our ain district. World broad, adult females are more violent than work forces in household scenes. Women normally initiate bridal maltreatment. That means they hit foremost, and adult females hit more often, every bit good as utilizing arms three times more frequently than work forces. This combination of violent Acts of the Apostless means that attempts to happen solutions to the household force job demand to include appropriate focal point on female culprits. We need to acknowledge that adult females are violent, and we need countrywide educational plans that portray adult females are culprits. Other surveies show that work forces are going less violent at the same clip that adult females are going more violent. Educating work forces seems to be working. Educating work forces seems to be working. Educating adult females to be less violent should now be the chief push of public instruction plans. Merely as bad instances make bad Torahs, so can celebrity instances reinforce old myths. The biggest myth the O.J. Simpson instance is likely to reenforce is the myth that domestic force is a one manner street ( male-to-female ) , and its corollary, that male force against adult females in an branch of maleness. I felt force was an out growing of maleness. But, work forces are responsible for most of the force, which occurs outside the place. However, when 54 per centum of adult females in sapphic relationships acknowledge force in their current relationship, vs. merely 11 per centum of heterosexual twosomes describing force, I realize that domestic force is non an branch of male biological science. There are some good work forces out there that will non hit back no affair what the adult female does. This is an article that appeared in the April 20, 1997 edition of the Detroit News: He neer hit back # 8212 ; and he neer filed charges. But more shocking to Gillhepsy are the reactions she encountered stating her narrative. # 8220 ; They told me I was the victim, # 8221 ; said Gillhespy, 34, of Marquette. # 8220 ; Here # 8217 ; s no manner any of this was his mistake. # 8230 ; I knew the difference between being the victim and being the culprit. I am ashamed for what I did. # 8221 ; Gillhespy believes most people don # 8217 ; t believe work forces can be victims. She knows they are incorrect. # 8220 ; I think it is merely every bit serious as ( force against adult females ) # 8212 ; you merely wear # 8217 ; t hear about it, # 8221 ; Gillhespy says. # 8220 ; Possibly more work forces would come frontward if you did. # 8221 ; Gillhespy, who wed at 16, says she began cru shing her hubby early in their 16-year matrimony. Her former hubby, reached by phone, declined to notice but confirmed that maltreatment took topographic point. At the tim vitamin E, Gillhespy was a cleft user, heroin nut and alky. She says she beat her hubby in tantrums of fury, normally when she wanted money or the auto. â€Å"I told him he was no good, and that he was loser. I kicked him and threw things at him, † she says. â€Å"I used him and used him and used him.† The turning point came in February 1993, when Gillhespy struck two pregnant adult females in Grand Rapids while driving rummy. Gillhespy received 45 yearss in gaol and was sent to a drug intervention plan in Marquette. She has gotten a divorce, finished high school and stayed sober. In a twelvemonth, she will have a grade from Northern Michigan University. And although Gillhespy now understands the issues that led her to force, she says she accepts full duty for her actions. Her strength, she says, comes from acknowledging that she had a job — and from seeking to assist others accept that domestic force goes both ways. â€Å"I’m the other side of the coin, † she says merely. â€Å"If you’re abused, you’re abused.† Strange as it sounds, some people fear that printing a survey about battered work forces might switch much-needed attending off from the maltreatment of adult females, the range of which research workers agree is underestimated. But at least there have been efforts to document the beat-up adult female job. For case, a new Johns Hopkins University study of 3,400 adult females published in this hebdomad? s JAMA finds that about four in 10 adult females surveyed in exigency suites say they? ve been physically or emotionally abused in their life-times. Numbers like that are rare when it comes to abused work forces. In fact, many people believe that battered hubbies are practically nonexistent. Or they believe that they? re such a minute fraction, compared to the Numberss of beat-up adult females, that they wear? t represent a tendency that needs attending. But household force expert Murray Straus says that abused work forces do be, in higher Numberss than we care to admit. ? I? ve interviewed cats who have been stabbed by their married womans, ? says Straus. ? One cat had his dentitions knocked out when his girlfriend threw a brass rood at his face. But when you ask them if they were being beaten, they say no. ? Straus, manager of the University of New Hampshire Family Research Laboratory, is one of a handful of scientists in this state analyzing domestic force as a human phenomenon, instead than concentrating on the female as victim. In 1985, Straus and co-workers Richard Gelles and Suzanne Steinmetz reported a groundbreaking survey of 6,000 Americans that contradicted conventional wisdom about domestic maltreatment. They found that 12 per centum of work forces? and 11.6 per centum of adult females? reported holding hit, slapped or kicked their spouses. Contrary to the common prepossession that adult females hit back merely in self-defence, the study besides found that adult females initiated the force merely every bit frequently as work forces. However, Straus points out, the work forces? s hurts by and large weren? T every bit terrible as the adult females? s hurts. ? Womans are overpoweringly the? victim, ? he says. ? They are injured more and are afraid for their lives more frequently. We don? Ts need shelters for battered work forces, but if we of all time want to halt this rhythm of maltreatment in households, it requires nonviolence by all parties. ? Such talk is feverishly contested by adult females? s advocators, who point to criminal statistics that paint work forces as the typical culprits of domestic maltreatment. Jacquelyn Campbell, Johns Hopkins University nursing professor and lead writer of the force against females study in this hebdomad? s JAMA, points out one of these statistics: For every adult male battered by a female spouse, eight adult females are battered by male spouses. Why such a monolithic disagreement in the stats? Patricia Pearson, writer of When She Was Bad: Violent Women and the Myth of Innocence, explains it this manner: ? When battered adult females? s militants talk about maltreatment, they focus on the most utmost statistics, the 3 to 4 per centum of domestic force in which adult females are beaten severely. ? Making that gives us a skewed position of what? s truly traveling on in households, Pearson says. ? We need to recognize adult females are capable of physical aggression, ? she says. ? It? s non merely a masculine trait. ? Despite more than 100 epidemiological surveies showing the being of female aggression against work forces, no major authorities research arm has of all time looked at the form. But as Pearson points out, the fastest turning group of violent condemnable wrongdoers today is adolescent misss. Given that, the clip to analyze? battered work forces? s syndrome? may hold eventually arrived. Even though the statistics are shown here in this paper, people still will neer believe that work forces get more abused than adult females. There likely will neer be media coverage of such things, because the media has influenced the society so much in respect to adult females being the victim and the adult male being the maltreater that people would non take a instance earnestly if the adult male was the victim. Peoples would express joy or do merriment of the person and that would do other work forces scared to come Forth. This job must discontinue. . . 327

What is reality Essay Example

What is reality? Essay There is a number of views on reality, which can be generally divided into two categories: idealism and realism; the former the co-presence of consciousness and object a source of interdependence between existence and consciousness, whereas the latter questions the very interdependence. In fact both the findings of psychological research and the very existence of existence (the justified tautology) demonstrate that reality is basically independent upon human consciousness unless the unity of apperception in phenomenological meaning is developed. The basic ontological premise of idealism is the following: human-being thinks, therefore they exist, as a result, they construct reality within their consciousness. Therefore, logos is the foundation of reality and thus fabricates the internal human existence on the basis of specific information, received by consciousness-driven senses; in this sense, consciousness and the presence of the object are simultaneous, therefore, if the person is not aware of the fact that there is a stone behind their back, the stone actually does not exist. Realists, in turn, ground their argument on the premise that individuals are not merely conscious (as a fact0, but also conscious of something ( as a process), so the reality definitely existed before the interaction between human cognitive apparatus and the concrete object takes places. Hence the realist account of the above mentioned relationship can be formulated as â€Å"Human-being exists and therefore has objective physical substrates for thin king, so consciousness is shaped by reality†. As one knows the 20th century neuropsychological research suggests that intelligence is a faculty that relates to certain brain structures, so the process of thinking refers to the construction of new links between neurons on the basis of the information deriving from sensory input. We will write a custom essay sample on What is reality? specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on What is reality? specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on What is reality? specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The fallacy of idealism with inherent subjectivism can be illustrated using the situation of John Kennedy’s murder. A crowd of people observing the ceremonial arrival of the Kennedies suddenly see the President falling and dying of the wounds, definitely caused by firearm. Given that people actually do not see the murderer, they should believe firearm injuries appear by themselves, as they are not able to notice either the bullet or the assassin. Nevertheless, nobody of them ever faced such cases, so there are certain common traits in each person’s experiences, which are subsequently objectified. In addition, individuals have similar structure of senses and algorithm of sense perception, as they see the same picture and basically interpret it in the same way as the public assassination. If the consciousness was the foundation of existence, there should be striking differences between the internal realities, crafted by each individual observer. In this sense, it would be also useful to remember Kant’s transcendental idealism whose intrinsic goal is the explanation of the transition from consciousness to the highest form of thinking about one’s existence. In fact, the scholar positions transcendence as Quaestio Juris (Heidegger, 1997), or the basic human entitlement that results from   the inherent responsiveness to the perception of objects. In this sense, the author actually objectifies the subjective, positions human characteristic into the objective context of social norms and rights. Therefore, the pure subjectivism, suggested by idealism, can not exist without the so-called â€Å"common ground†, or acceptance of objective rules, when speaking in phenomenological terms. In this sense, Heidegger wisely notes that unity of apperception, or existence of superstructural and universal patterns of perception and its further processing in each individual. In fact, the unity of apperception is directed towards meeting human needs for influencing the objective reality and making it dependent upon their consciousness. For this purpose, individuals refer to the pre-existing models and frameworks in order to establish a logical connection between the past and the present and planning their intervention into the reality in the future. Unless these patterns are created and adopted by common consent, there is a single-sided influence of reality upon human consciousness rather than mutual dependence.

Task3 submitted Essay

Task3 submitted Essay Task3 submitted Essay Task 3 – Managing Products & Services eBusiness/QRT2 May 31, 2014 Anthony Duran Brighter Day Productions Site Map About Facebook Twitter Social Media Pinterest Blog Homepage Event Services Weddings Images/Text Corporate Images/Text Social Images/Text Family Images/Text Current Year Images/Text Annual Conference Ima Previous Years Registration Special Events Products Contact Annual Award Images/Text Nominations Store Shopping Cart Check-out Brighter Day Productions Site Design Mock-up As per the recommendation, the website enhancements include adding the terms â€Å"event planning† for improved Search Engine Optimization (SEO), adding links to social media sites and blogging. It was also recommended that BDP offer products to sell online. Therefore, an online store and shopping cart were added, too. Additional graphics are recommended so potential customers can see what they can expect from BDP. Home page: A new logo design was recommended. The owner is working with a graphic artist to design a new logo. A slideshow banner can run by default. A small page edit should allow the owner to change the banner to highlight upcoming events as a way to increase promotion. Event Planning Services: the term event planning will draw more hits and optimize searches driving more potential customers. Each photo is a link to more graphics and brief text descriptions Products: It is recommended that BDP provide several standard products used when planning parties for the do-it-yourself hosts. Using the basic terms will also enhance keyword searches leading to the website. Each photo is a link to the actual product BDP can rent or sell. Brighter Day Productions Site Development & Maintenance Included Components Hosting Vendor Initial Cost Maintenance Comments Cost $0 set-up $79/mo Shopify Professional (2014) Domain Registration 1st month payment$79 Domain Transfer Contracts are month-month as a standard, but can sign-up for an annual or biannual contract. Credit card payment fees: ï‚ · ï‚ · Website Builder Shopping Cart Online: 2.5%+$0.30 Swipe: 2.5% Additional 1% transaction fee if using an outside payment gateway SEO SSL Certificate 5GB File Storage Mobile Site Reports 24/7 Support Merchant Account/ Payment Processor PayPal Payments Advanced (2014) $0 set-up $5/mo Per Transactions fees: ï‚ · 0-$3K/mo=2.9%+$0.30, ï‚ · $3-10K/mo=2.5%+$0.30, ï‚ · $10K/mo=2.2%+$0.30 American Express – 3.5% No early termination or downgrade fees, if sales $3k/mo Free Card reader available for onsite transactions (additional fees apply) International sales – additional fees apply from 2.9-3.9%+$0.30 (dependent on transaction amount – calculator available online) After discussing the various website development options with the business owner, a decision was made to go with Shopify over GoDaddy. She chose Shopify because she felt it provided the most options and flexibility at an affordable price. The owner was able to chat with an online representative and ask various questions for clarification. This was a big sell point for the owner because attempts to talk with the other vendor was not a simple. Another reason

A Problem Of Rivarly Through The Advertising

A Problem Of Rivarly Through The Advertising Is competitive advertising a good way to present your advertising of your product to the public? Diagnosis of the problem The problem is that the companies compete with each other through advertising and in the advertising they tend to criticize their competitors. Comparative advertising. When they start advertising in this way the start a chain reaction. The first company makes the first advertisement which criticizes the second company and they will react on this with a lawsuit. The third company will profit from this with their own advertising and lawsuits. And this results in bad advertising and a lot of lawsuits. If you look at this case you see that Burger king started with a comparative advertising. Burger King compared their hamburger with the hamburger from Mc Donalds. Mc Donalds reacted with a lawsuit. This gives Mc Donalds and Burger King free publicity witch resulted in Wendys reacting with their own lawsuit. Although this war of words give the companies free publicity it also creates negative publicity. The lawsuits also generates bad publicity and will reverse the effect the advertising had in the first place. The lawsuits creates costs which results in a higher selling price for the costumer. The costumer will not appreciate this and will buy less hamburgers (in this case). Which result in less profit for the company. In this case the companies in the end profited from the advertising war. But as I said in the last paragraph this is not always the case. The three companies showed an increase in sales after everything was over. People say that bad press is better than no press at all. After this case you can ask your self the question whether the companies had planned this war of words. I think that this is possible but highly unethical. I think that it is unethical because you mislead the customer. They get fooled by the information put forward by the fast food companies. In my opinion companies should be honest and ethical in their promotion. This is not the case here. I think it is not ethical to criticize a product from another company to promote your own product. Competitive advertising is in my opinion not the best way to advertise the product. I think that advertising should be positive. If you compare your product to that of an other company you give the advertisement a negative ring to it. You say that you are better that the competition. But you make the customer think about the competition at the same time. It is better to use only your own product and promote it through advertisements focusing on your own company and product. A positive advertising has more effect on the public than a negative one. In Belgium it is not yet allowed to use comparative advertising. This is with the intention to protect consumers but also competitive companies against unlawful advertisements. In Belgium it is seen as unethical and misleading to use comparative advertising. This is why something like the hamburger wars would not occur in Belgium. In Belgium they use positive advertising to promote their products. Fast food in Belgium Fast-food restaurants are defined as restaurants that are specialised in food that may be prepared and served quickly. Fast food is designed for ready availability, use or consumption. Food such as hamburgers, pizzas or fried chicken, that is prepared in quantity by a standardised method and can be dispensed quickly at inexpensive restaurants for eating there or elsewhere , are usually recognised as fast-food restaurants. Next to that we also consider the traditional Belgian Chips shops and the healthy fast-food restaurants as major competitors for Burger King. Sandwich bars (e.g. Panos), soup bars, Asian or other foreign food (e.g. WokAWay, pita, pizza, Thai or Chinese etc ) are getting more and more popular in Belgium. Still Mc Donalds and Quick would remain the biggest competitors in the fast-food industry of Belgium. Both of them are strongly present in Belgium, Food is a major component of the Belgian culture. This is evidenced by the fact that they spend about 20 percent of their disposable income on food and beverages. The Belgian fast-food franchising market is growing at an estimated annual rate of about 10 to 12 percent. Beside that, this sector is also one of the fastest growing sectors in Belgium (from 1997 till 2001). The fast-food concept is now beginning to provide an alternative format, especially for the lunchtime consumer, tourists and those on tight budgets. Strengths Mc Donalds Leader in Europe Ranked as 2nd in the hamburger market in Belgium. Mc Donalds restaurants highest concentrations are in the Flanders and the Brussels Central regions. Nowadays there are 56 restaurants in Belgium, of which 55 are local franchised (with a 24 franchise- owners in total). Play centres for young children Fast and friendly service, clean facilities, good food and an affordable price A strong brand image in the local community Environment-friendly (clean restaurant in-outside/ minimum fragrance and noise/ recycling, well checked detritus oil) Global knowledge Varied menu (hamburgers, salads, ice-cream, Mc Veggie, Happy Meal) Drive-in, Take-away Quick Market leader in Belgium and France The GIB Group has surpassed its original goal of having one Quick per one hundred thousand people in Belgium or one hundred Quick outlets for the Belgian population of ten million. Now 105 outlets. Quality of the ingredients (fresh bread, no genetically modified ingredients,) Application of the severe norms concerning food safety Respect for the environment (e.g. packaging) Total transparency against his customers A know-how in service for co-workers and partners Varied menu Quick Express service, which is a revolutionary concept that involves selling hamburgers on the streets to pedestrians Many Quick restaurants are located in the parking lots of hyper- and super-markets of the GIB group (GB) The use of Belgian meat for the hamburgers The benefit from their strong reputation of being Belgian Weaknesses Mc Donalds Has been a target for animal rights demonstrations over the past few years Has been the focal point of these economic frustrations resulting in protests, acts of vandalism Quick Only represented in few European countries and a few non-European countries (Belgium, France, Luxembourg, Hungary, Morocco, China) No/low market share (except in Belgium and France) No really relevance in international experience Opportunities Mc Donalds In the next two to four years: multiply the current 64 restaurants to over 100 this implies the creation of 3,600 new jobs. They want to be more present in Belgium in the future, with 70% of McDonalds new investment in the Flanders region. Quick Advertising stunts / promos (free Maxi menus for everybody who comes in cowboy outfit including horse) New receipts for the next years Cooperation with Kinepolis (Reduction for Kinepolis members) The Belgian retailer GIB is researching several options concerning the future of its fast food chain of restaurants Quick. GIB owns 57.9 % of Quick, and is reportedly looking for a strategic partnership for its ailing chain. GIB is considering several options: it could be an operational partnership, or a financial partnership, or even one that offers both aspects. Several names of other fast food companies are already circulating, including those of Wendys and Burger King of UK-based drinks giant Diageo. Threats Both will deal with the following threat ; growing fast food franchising. More and more fast food restaurants will have possibilities (opportunities), not only the hamburger restaurants. Mc Donalds Quick is market leader in Belgium with 105 outlets Mc Donalds had planned to have one hundred restaurants by the year 2000. But because of a combination of high real estate costs combined and significant difficulties in obtaining site permits this has not happened. The big obstacle remains the one of the labour cost issue. In labour intensive restaurants, the problems of job classification and minimum wages have the effect of increasing labour costs. Quick No awareness outside Belgium, France and Luxembourg No/low market share (except in Belgium and France) Less financial vehicles then their competitors Difficult years till 2002 (different years of crisis). 2002 was the year of recovery Despite the fact that Quick is the largest hamburger chain, American companies have set the pace in the Belgian fast-food market. Fast-food only represents about 5 percent of restaurants sales, which means that the Belgian fast-food sector still lags behind many of its European neighbours. This could be seen as an opportunity for expansion, as Belgium diversifies its traditional eating habits influenced by increased population mobility in a changing Europe. Next to that, Belgium has one of the highest percentages of inbound franchises as a proportion of franchise systems in the European Union, which helps to contribute to the strong competition present in the fast-food sector. Although the most popular fast-food items are hamburgers and pizzas, Belgians continue to have more healthy eating habits. There is a preference for sandwiches, soups, etc This is a result of the dioxin crisis of 1999; Belgians remain septic about food in general. Beside that Belgians are open for new eating concepts and are willing to support new fast food concepts. As the Belgians are having less time for lunch, a quick meal could be the ideal solution, taking into account their preferences. Articles promoting the health problems linked to fast food may have an important impact on social behaviour of the Belgian population (e.g. obesity, illness,). These well-known health problems are not really relevant for the Belgian consumer, because it is fact that the American eating behaviour is different from the Belgians, e.g less fat products, smaller portions, not as frequently visiting fast food chains. Also, Belgians are quite sensitive to the quality of food in general because of previous health dramas the last 4 years (BSE, Bird-plague, etc). It is important that people wont loose their faith in our quality labelled food. Environmental concerns are growing in Belgium; hence foods packaged in earth-friendly biodegradable materials make up a growing segment of the market. Next to that it is important for restaurants to state that the food they offer is not made from genetically modified ingredients. Operational problems increase because it is difficult to obtain planning permissions and licenses in Belgium. The labour costs are also excessively high. This results in a big disadvantage because fast food restaurants are labour intensive. It is of high importance to notice that Belgians believe in their Belgian national pride (as they are a small country). Belgians tend to perceive the United States as a culturally imperialist country. The biggest chance for a hamburger chain to enter the Belgian fast food market would be, offering a value added product in this market. Making each burger according to the customers wishes might appeal to this necessity. By doing this they distinguish themselves from other already existing chains like Quick and McDonalds Two possible niche markets might work; hamburgers at home and hamburgers booth on wheels for festivals (concept of hot-dog booth). This because home delivery is a service well accepted by the Belgians. Secondly, because Belgium is a festival country (Gentse Feesten, Rock Werchter, Beachrock, Pukkelpop, ). The two possibilities can give an added value to the fast food concept, taken into consideration that, extra precautions and new equipments will be necessary. Another possibility is positioning the hamburger restaurant near or at a petrol station or a railway station. The investigation ordered by Rik Daems, minister of Telecommunication and Government Organizations, pointed out some economical facts which might be of interest. One of this is the increasing importance of petrol stations within the Belgian out-of-home-market. The petrol stations are within that market one of the fastest growing segments. Shops, annexed to petrol stations have become strong values within the food service landscape. In these shops, the traditional assortment became broader with more (fresh) impulse articles that anticipate on the on-the-move eating behavior of actual consumers. (Bake-off, pizza, ) Belgium has one of the highest percentages of inbound franchises as a proportion of franchise systems in the European Union, which contributes to the strong competition present in the fast-food sector. Nowadays, Belgium has a high unemployment rate. This might be an opportunity for a new hamburger restaurant, knowing that each restaurant creates new job opportunities inside the region where it would implement (about 70 employees/ restaurant). There are three reasons why I think it is not a good idea for a new fast-food chain to enter the Belgian market. First because Quick and Mc Donalds are the key players in the hamburger market in Belgium. Second, the Belgian market is relatively small compared to other European markets such as Germany or the UK. Third, there are already too many fast food opportunities in Belgium. Nevertheless, if I really would like to play a significant role in the Belgian fast food market, I should think about some methods of strategy development. I could choose between internal development, M A or joint developments and strategic alliances. Mergers and acquisitions are out of the question, I assume that the key players, Quick and Mc Donalds, are not willing to give up their brand name to me a new fast-food restaurant. Joint developments and strategic alliances can be considered. My main reason for this strategy is the cost/risk spreading. The Belgian fast food market is very competitive and difficult. Therefore, I think that I should establish a joint venture, strategic alliance or partnership with other fast food chains in Belgium, e.g. with Panos or Carestel. Panos is present in the Belgian railway stations, known as Panos rail. Since there are just a few hamburger restaurants in the stations, it is an opportunity for me to be the first hamburger chain to be large-scale present there. Carestel, established on 40 different places along the high ways in Belgium and Luxemburg, offers breakfast, traditional Belgian meals, pasta, salads and sandwiches. Starting up a joint venture with Carestel would put me in a unique position to be present along the Belgian highways. The existing platform of Panos and Carestel can be used to accelerate the growth of the brand in Belgium and even across Europe. The size of Panos and Carestels operations and the availability of immediate locations will enable rapid development of a new fast-food restaurant in Belgium. The essence of a joint venture is the synergy effect of two different entities merging. Such an international business strategy will attempt to; solve many logistic problems such as access to good quality meat and other supplies, ease the access to the Belgium market, share risk with a local entity, and finally serve as a sign of commitment to the host government increasing goodwill. In addition, due to the complexity of many barriers to entry into Belgium, a potential partner with sufficient contacts/networks with government agency officials may smoothen the process of setting-up operations in the nation. The potential joint-venture partner should be large, well established, provide excellent distribution channels and have personal network access to government officials. It should also have modern equipment and a good management record. It is recommended that a partner is found by backwards integration. In other words, it is a good domestic meat supplier. In order to ensure total commitment and balance of power between the two partners, a 55/45 joint venture, with me as the dominant partner should be set-up. A joint venture will also significantly ease the entry to the Belgium market. In addition, local business customs and laws can be quicker understood and the local knowledge of culture, language and geography is beneficial for any entrant into a relatively unknown market. Concerning a joint venture with Panos rail, I see this concept more like one location where we are both present and where the consumer can choose between a sandwich or a burger. The reason for the shared site is only practical. Suppose a group of people coming for a snack but they have to be dining separately, is not nice. The consumer can choose in which section he wants to sit, even with a burger is should be possible to sit in the Panos rail area. The fact that the consumer is offered additional choices and varieties on one site is the major commercial advantage. For Panos this would be a unique opportunity to try this concept, and if the joint venture succeeds, Panos could implement this strategy in other European countries. Currently, they only have one franchise abroad, namely in the Netherlands along the A6 in a Q8 petrol station. I think that the best way of promoting my product when it is present at a railway station is in my opinion giving price reductions or free coupons to potential customers by combining the promotion with the train ticket. When a person buys a ticket they will get a coupon or something like that to persuade them to visit my restaurant and buy something. Concerning Carestel, situated along some petrol station on the Belgian highways, we can set up a joint venture. On the current sites of Carestel we could create a burger section and similar like in the railway stations, the dining area should not be separate. It is obvious that these restaurants only have to be established along the busy highways like E 19 Antwerp-Brussels, E 17 Antwerp-Ghent, E 420 Brussels-Charleroi, which is already the case for Carestel. In this case the promotion will probably be in the form of billboards present at the highway or at the sign of the petrol station. I will also try to establish an agreement with the petrol station for coupons and promotion related items to be placed at the counter to make the customers aware that I am there and to persuade them to visit me and try my products.